Veganism is no longer just a trend; it has become a established cultural, social, and economic movement in Brazil. Each year, the number of Brazilians changing their consumption habits grows, whether for health, sustainability, or ethical reasons.

According to a Datafolha survey (2024), 7% of the Brazilian population considers themselves vegan, representing approximately 14 million people. Furthermore, 74% of Brazilians say they want to reduce their meat consumption, demonstrating the strength of the movement among so-called flexitarians.

This behavior has been directly reflected in the market. In 2022, the plant-based food sector in Brazil generated R$821 million in revenue, compared to R$578 million in 2021. This represents robust growth of over 40%, with projections to surpass the R$1 billion mark in the coming years.

Where to Buy Vegan Products in Brazil

For those looking for convenience and variety, we've rounded up some of the top online businesses offering vegan and sustainable products. Check it out!

Veg House
100% vegan store offering food, cosmetics, and supplements. Delivery throughout Brazil.
https://www.casaveg.com.br/

VegSim
A complete vegan emporium with gluten- and lactose-free options, as well as hygiene and cleaning services. Delivery is available nationwide.
https://vegsim.com.br/

Vegan Portal
Marketplace dedicated to vegan and plant-based products, featuring a variety of brands. Serving the entire country.
https://portalvegano.com.br/

Veg.In - Investment Opportunity 
Vegan store offering everything from groceries to plant-based meats, dairy products, and sweets. Veg.In is currently seeking investors. This is a unique opportunity to participate in the growth of the Brazilian vegan market while supporting a rapidly expanding business. https://vegin.com.br/

WVegan
Plant-based supplements and functional foods, distributed throughout Brazil. https://www.wvegan.com.br/

Atlantis
Marketplace that brings together food, cosmetics and sustainable products with national distribution. https://www.atlantikos.com.br/

BioEco Brazil
Supports vegan and cruelty-free brands, in addition to offering sustainable and eco-friendly products.
https://www.bioecobrasil.eco.br/

Vegan Beauty
Specializing in vegan, natural and organic cosmetics, focused on conscious beauty.
https://www.belezavegan.com.br/

Ital Network - Online Fair
Platform that connects producers and consumers in a collaborative environment. It offers a platform for alternative foods and products, many of which are artisanal and vegan.
https://redeital.org/feira-online/

Vegan Business
Platform that offers a curation of vegan products aimed at businesses, corporate environments, or end consumers seeking diversity and quality in the vegan market. https://veganbusiness.com.br/

Recent Data on the Vegan Market in Brazil

Proportion of vegans in the population

✅ A survey by the Datafolha Institute, commissioned by the Brazilian Vegetarian Society (SVB), conducted between December 9th and 11th, 2024, shows that 7% of Brazilians consider themselves vegan. This would represent around 14 million people. 

✅ The plant-based food market in Brazil generated revenues of approximately R$821 million in 2022, an increase of approximately 42% compared to 2021. 

✅ The plant-based beverage segment (alternative milks) also performed well, with revenue of around R$612 million in 2022. 

✅ It is estimated that this plant-based market as a whole will exceed R$1 billion in retail sales. 

A Greener and More Conscious Future

The sector's growth shows that vegan consumption in Brazil is not just a trend, but rather a structural shift in purchasing habits. The combination of information, accessibility, and product diversity is leading more and more Brazilians to embrace sustainable and ethical alternatives.

Whether for health, ethics, or the environment, consumers already have access to a wide range of specialized stores and vegan marketplaces, and this movement is only expected to expand in the coming years.